WHAT IS MARKETING CHANNELS

WHAT IS MARKETING CHANNELS

In today's class, we are going to discuss channels of marketing. We have discussed the concept of need one and demand.

Now the question is how we can reach to our customers for publicity.  I can give ads on newspaper or billboards ads or through pamphlets. Sir I am going to use digital marketing for publicity through social media email marketing, affiliate marketing and much more.

Social media marketing services

Great you both are correct this is the first type of marketing channel called communication channel.  Here we are telling our potential customers about our product for that you can use online, offline, or both.  Now can you tell me the pros and cons   for this?

Online channel is cost-effective as we can track the results of our advertising campaigns. We can easily find out our potential customers and even retarget them.

The digital Marketing call tracking marketing advertising management

Digital is better in offline we can reach to a mass audience although it is not measurable but we can reach those audiences. Who are not using online platforms? Okay so now our customers are aware of the new phone and they want to buy it so how can we make it available so they buy it sir. I am going to approach all the shopkeepers’ sir.

Marketing: Channels of Distribution

I am going to take the help of distributors and these distributors will provide our phone to retailers and through retailers.  Our phone will deliver to our customers shank’s way is easy but it will take time if we are planning to sell globally. Distributors already have a network so they can use their network to reach the masses.

Email marketing automation software

Sir I am going to deliver our phone with the help of e-commerce sites. Its relativity is cheap and easy to set up we can courier phones to the customers. Good jessica this is called distribution channel. Distribution channels are classified into two parts that is

Direct channels
 Indirect channels

Indirect Channel Company can deliver their product directly to the customers.  This will make us understand customers need properly and build relationships with new customers by which we can have full control of our product but this is an expensive process for a company.

In indirect channel company, deliver their product to distributors and through distributors to retailers and then through retailers to customers. It is like a chain and it is not an expensive process as compared to direct channels.

In this channel distributors work for you to deliver your product and they are taking a cut from our profit margin. However, how can we choose the right distribution channel for our product you have to analyze this with the help of four Ps of marketing which we will discuss in next class?

Best marketing approach

Okay now suppose a customer is facing an issue with our phone and want to repair. It how will you solve a problem sir we can make a service center for it and through which we can repair it good this is called service channel to make it understand properly. Let us take a salon example in salon we provide services to customers. In this case, we do not have a product and we do not need any distributors for it this is also a service channel in which we provide service to our customers.  Okay sir but how we can make a perfect service center-like salon. In addition, how we can decide the price of our product this is a part of seven piece of marketing, which we will discuss, in the next class.

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